Is it possible to sell a property in 60 days and at an adequate price? Yes, it is. But to achieve it you must follow a very well-defined sales process. The property sale contains a series of actions that must be properly organized. If your intention is to publish it only on real estate portals and wait for your buyer to arrive, you have very little chance that it will work for you. Unless you sell it below the market price. Of course!
At Àliga Real Estate we have developed a process defined by 4 sale actions, the key points: Initial analysis. Strategic preparation. Media Campaign. And Sale.
In the evolving real estate market of today, a well-defined sales process is the key to success. It can be the difference between ‘sold’ or ‘expired’ in the market.
Following, we explain our sales process and actions. With us you will deal the sale of your property with total security and tranquillity.
The first action in the sales process is determined by knowledge. Both the market and its fluctuation, as well as the variables that differentiate property prices. In the same way, it is essential to know the current legislation.
Therefore, to carry out a complete initial analysis for the sale of your property, we combine the following 4 sales actions:
The second action of the sale process is the strategic preparation of the home.
At Àliga Real Estate we understand that each home is unique. For this reason, we carry out an individualized study of each one. In this way we find out which should be promoted, and which should be solved.
Under this premise we carry out an advice on the state of the property. In which we advise you on the aspects that people who visit your home will value the most, and which ones should be improved to create more interest.
By following our advice, we will avoid some of the arguments that the buyer would use to lower the sale price. We will get more requests for information, which we will transform into effective visits. Everything to ensure that the sale of your property is as fast and at the best possible price.
The next action within the strategic preparation for the sale of your property is marketing, both online and offline.
Showing the best side of your property for the sale, and thus showing its full potential. That’s the basis of all real estate development. At Àliga Real Estate we have the talent of professional photographers, with whom we plan the photo session, before going to the house.
Hand in hand with the Virtual Tour 360 is the video of the property. In this case, the video shows the buyer the tour of the house. In addition to being a complement to the Virtual Tour, with the video you can carry out another type of promotion. And in this way reach more buyers.
Virtual Tour 360
It is a reality that digital marketing is the formula to reach many more specific audiences. And what better than to see the reality of the property before moving, thinking as a buyer. And for you, what could be better than saving time on unnecessary visits.
Even if you don't know what copywriting is, you have experienced it in your day-to-day life. You have read a phrase or a text that has made you think and made you smile… that is copywriting, writing to make you feel the emotion. Experience the feeling of living in your future home, with your dreams fulfilled.
It is very important to have meticulously carried out the previous steps before starting the third action of the sales process. Media campaign is the start-up where we show the dwelling with its maximum potential. For this our creative team is in constant search. And thus find the best ways to present your property through all possible dissemination channels.
Next, we will see what 3 sales actions we use in this point of the sales process:
Our buyer database is made up of people who have viewed other properties with us. We know what they are looking for, if they need financing… and most importantly, if they are a real buyer.
But in our database, there are also people who know us through our website or through customer reviews. Or also because they enter our office at street level when they see our showcase.
These people ask us about properties with specific characteristics. In fact, on some occasion we have been told that the real estate portals are so many options that they get lost and feel overwhelmed.
Like us, our collaborators have clients who trust and want to work with them.
With this system we help you to expand the possibilities of sale. Our network of collaborators can help make a faster sale.
We are your interlocutors, we take care of all the negotiations, always looking out for your interests.
The publication in national and international portals continues to be one of the most important actions for the sale of your property.
For this reason, we are strengthened by having a great team that speaks Spanish, Catalan, English, and Portuguese.
And so that your property stands out more, we use highlights in the main real estate portals. In addition, our website is optimized both nationally and internationally.
We carry out online and offline sales actions such as the dossier and presentation of the property. Together with other actions, such as the photo of our shop window at street level, through which many people walk every day.
Finally, we come to the 4th action of the sale process, and this is the sale of your property.
Since this section has different concepts, we have divided it into 2 stages. The first, prior to finding the buyer of your home, where we control visits and sales reports. And the second stage, when we find the buyer of your home. So, we come to the drafting of contracts, the digital signature and notary.
Next, we explain each of them: